Why the Agencies’ Night is one of the best initiatives of recent years

After a long (Covid-induced) break, the second Agencies’ Night finally took place on 27 May. Participating agencies opened their doors to interested visitors, welcoming them to an evening full of all kinds of fantastic programs. Thanks to the masterminds and organizers of the event — one of the best things happening in the industry in recent years. And why?

Ensuring a continuous supply of professionals is becoming ever more important. Initiatives like these help attract talent to our agency. And what could be better than an evening where we can show everyone where and how we work?

I fully believe that what we have is attractive to many, but there is a tendency to forget about sharing. Most agencies, are cool to work at – including ours. They are actually young, not just a youthful atmosphere. They work in hybrid mode but still have trendy offices. They have diverse projects which yield tangible results, even if the 2-4-6 months leading up to them are sometimes rocky and induce burnout. A democratic, merit-based system where your age, gender and seniority don’t matter, only your performance, insights, solutions and ideas. Every project — alright fine, almost every project — is an opportunity to have some kind of impact, to help, to make our environment a little better. And when we succeed, it’s an achievement that we can all be proud of.

Most agencies nurture an open, European, tolerant culture which can be still rare to find today. The point is, I truly believe that working at an agency is one of the best and most attractive opportunities for career starters, but people need to be aware of this opportunity. Of course, we can’t keep quiet about the drawbacks either. We have to disclose that the pace is fast, the workload is often periodic and unpredictable, rejections are frequent and ideas often don’t work out. But if we look at the big picture, working at an agency has much more positives than, let’s say, working at a corporation, at an SME or in the public sector.

Since we had the opportunity to show what it’s like to work here, we decided to center the whole evening around this theme. Each of our teams had come up with an activity to help people understand what working in the given field entails. And it seems like people were interested, because we had more than 200 visitors during the evening.

• The production team created a board game
• The social team invited Norbi (Pamkutya) for a chat
• With the help of the Telekom 6:3 project, the account team demonstrated that without account managers, the project of the year would have remained an untapped great idea 
• The gfx team developed some key visuals in real time, together with the visitors
• The creative team explained how ideas are born
• The strategy team together with Borsodi demonstrated how agencies can even take part in the product development process
• The digital production team predicted what each individuals role would be like in an agency
• And the HR team doled out some concrete advice on how to get into an agency

The author(s)

Gergely Marosi

Chief Creative Officer